Civil society, the media and the Internet: changing roles and challenging authorities in digital political communication ecologies

The digital transformation has had a profound impact on political communication. It has lowered the access barrier for actors to become publicly visible and reconfigured predominantly vertical flows of information into horizontal communication networks. Media-centric studies hold that these ‘hybrid media systems’ do not subvert the analogue order tout court, as the media still occupy a central role in selection and distribution processes. In contrast to this, social movement scholars interested in digital forms of mobilization show that civil society actors can directly engage their base and the wider public. Because of this focus, the status and role of the media in these connective efforts has remained largely neglected. This study extends the view of both media-centric and social movement research by asking how the media are included in civil society mobilization efforts online and what status and role they have. Analysing the online communication around the UK climate change debate over a 30-month period, we show that while the media account for a substantial amount of the actors in the networks generated by civil society actors and bloggers, they become more marginal with respect to the authority they command. Not only are they replaced by bloggers as focal points in these digital political communication ecologies, they become next to irrelevant in allocating visibility and attention to other actors. This has ambivalent consequences for democratic discourse, as online debates become more inclusive but also more fragmented, lacking common points of reference.