Economics-Oriented Discourse Strategies in Environmental Advocacy

Scholars and practitioners are engaging in a fierce debate over the implications of using market-based discourse in communicating environmental problems and solutions. However, there has been less attention to exactly who is using such economic discourse and how it is combined with other discourses. Prior researchers have proposed tripartite frameworks for categorizing discursive strategies around pro-economic, anti-economic, and non-economic metaphors, which are here applied to eight U.S. environmental advocacy organizations’ press releases. An original text-analytic dictionary of pro-economic, anti-economic, and non-economic discourse is used to distinguish between the proposed discourse strategies. This analysis indicates that economics-oriented discourse strategies are more complex and varied than previously suggested. A more nuanced framework is proposed.