Looking perfect: Instagram use in a Kuwaiti cultural context

<p>This study surveys 539 Arab university students to examine gender motivational differences in Instagram use, exploring the Self-Perfectionist Personality concept and usage activities that best predict a <i>Self-Presentation</i> motive on Instagram. While both genders utilized Instagram mainly for <i>Entertainment</i>, they varied on the priority of other motives. Females were less likely to have public accounts, post personal pictures, and disclose personal information. Also, self-perfectionists of both genders excessively edited their personal pictures before posting them and were more likely to use Instagram for <i>Self-Presentation</i>. Outcomes are discussed in the light of the influences of culture and gender roles in Kuwait.</p>